LEVEL UP MY promotes Malaysia as a regional game hub!


LEVEL UP MY promotes Malaysia as a regional game hub!

LEVEL UP MY also promotes and positions Kuala Lumpur, Malaysia, as an ideal destination for international game companies to set up their regional base in the Southeast Asia region. Be it for business, innovation, building a solid talent pipeline or to enhance their presence in the Southeast Asia region; more and more multinational companies are choosing Malaysia!

Kuala Lumpur’s attraction comes from it’s many advantages which include investor & business friendly policies and environment, attractive tax activities, well-developed infrastructure, great quality of life and a robust & multi-cultural talent pool – our game companies just can’t get enough of Malaysia!

With the assistance of MDEC, setting up a business in Kuala Lumpur has never been easier and seamless!

01 The Gateway to Southeast Asia

Strategically located with Global Connectivity

Located in the heart of Southeast Asia, Kuala Lumpur’s strategic location delivers immense connectivity with emerging markets in Asia, making it the perfect regional location to grow business strategically within the region.

Major business centres in Asia such as Tokyo, Hong Kong, Beijing, Shanghai and Seoul are all reachable from Kuala Lumpur within 4-6 hours whilst the rest of Southeast Asia’s capitals are just a short couple of hours flights away.


Access to a Diverse, Multi-cultural & Multi-lingual Talent Pool

Home to three of the major ethnicities in the region –  Malays, Chinese and Indians, Malaysia is proud of its diverse and multi-cultural heritage as it opens up doors & opportunities to the biggest markets in Asia namely China, India & Indonesia.  And now recently, with Malaysia providing quality yet affordable university education, Malaysia is  attracting more and more students from the Middle East, China, India, Pakistan, Indonesia and former CIS countries, Malaysia has truly become a melting pot of cultures and talent with access to the whole world!


Benefit from Malaysia’s Strong Ties and Trade Links

In 2016, Malaysia recorded RM1.49 trillion in trade, counting South Korea, China, ASEAN, the EU and the UAE as some of its largest trading partners.  Malaysia participates in global and regional trade agreements including Free Trade Agreements, Double Taxation Agreements and Regional Comprehensive Economic Partnership.

Malaysia also has established FTAs with Japan, New Zealand, India, Chile, Australia, China and South Korea.

02 Business Friendly

Malaysia’s business friendly policies and attractive fiscal packages initiated by the government have made Malaysia as one of the easiest place to commence business globally.

Ease of Doing Business

In World Bank’s Doing Business Report 2017, Malaysia ranked 2nd in ASEAN and ranked 23rd out of 190 countries.

Government Support

The Government Transformation Programme (GTP) and Economic Transformation Programme (ETP), comprising key public sector reforms and a private sector-driven agenda to lead Malaysia to high-income and developed nation status, demonstrate the government’s commitment and support for commercial activity.

03 Political Stability

Malaysia – a Safe & Peaceful Country

Malaysia has been ranked the most peaceful country in Southeast Asia, 5th safest in Asia Pacific behind New Zealand, Japan, Australia and Singapore and claimed the 29th most peaceful out of 163 countries in the world by the Global Peace Index (GPI) 2017.


Stable Government

Malaysia will be celebrating its 61 years’ anniversary of independence in August and continues to enjoy a politically stable environment led by a democratic government.


Accommodative Policies

Through political stability, Malaysia’s government policies such as liberal equity policy, employment of expatriate and tax incentives provide an investor-friendly business environment.

04 Huge Opportunity in Games

Malaysia poses huge opportunities in the games industry

Source: NewZoo 2016 Global Games Market Report


Malaysia #18 in the World Game Market

In 2016, 15.6 million gamers in Malaysia spent a total of $539.5 million on games, making Malaysia #18 worldwide in terms of game revenues –  an ideal market for games!

Source: NewZoo 2017 Global Games Market Report

Malaysian gamers are projected to contribute $689.2m to 2018’s total game revenues.

Almost 40% of Malaysia’s gamers are playing on all three platforms –  console, PC/laptop, and mobile, making Malaysia the highest concentration of PC gamers, console gamers, casual web gamers in South East Asia!

Malaysia is also the first country in Southeast Asia to officially recognize eSports and is creating awareness on Healthy Gaming – that playing games is not a bad thing, and can instead help students with critical thinking and competitiveness!

Source: NewZoo 2014 Global Games Market Report

SEA is 8th largest market in the world!

  • Southeast Asia’s economic growth prospects, huge population, and fast-rising (mobile) internet connectivity essentially guarantee double-digit growth rates in terms of game spending for many years to come.
  • Southeast Asia is growing beyond other similar regions and demonstrated 85% of games industry growth in 2017 came from Asia.
  • Revenues of the Southeast Asia games market also doubled to $2.2 bn in 2017, making it the world’s fastest growing games region and 8th largest market in the world!

Source: NewZoo 2014 Global Games Market Report

  • The Big 6 countries represent 99% of Southeast Asia’s total game revenues.

05 Incentives

Full support from the government!

To foster an environment where our game companies are given the best opportunities to flourish, the Government of Malaysia affords both foreign and local companies with a set of incentives, rights, and privileges (the Bill of Guarantees) that reflect the Government’s commitment in providing a conducive environment to the development of creative including game companies.


To provide a world-class physical and information infrastructure

Knowledge Worker

To allow employment of local and foreign knowledge workers


To ensure freedom of ownership by exempting companies with MSC Malaysia Status from local ownership requirements

Capital & Borrowings

To give the freedom to source capital globally for MSC Malaysia infrastructure, and the right to borrow funds globally

Financial Incentives

To provide competitive financial incentives, namely Pioneer Status (100 percent tax exemption) for up to ten years or an Investment Tax Allowance for up to five years and no duties on the importation of multimedia equipment

IP Protection

To become a regional leader in Intellectual Property Protection and Cyberlaws


To ensure no censorship of the Internet

Telco Tariff

To provide globally competitive telecommunications tariffs


To tender key MSC Malaysia infrastructure contracts to leading companies willing to use MSC Malaysia as their regional hub

One Stop Agency

To provide a high-powered implementation agency to act as an effective one-stop super shop

Working with MDEC, LEVEL UP MY ensures a smooth and expedited process for setting up business in Malaysia, talk to us today!

06 Infrastructure

Transportation Infrastructure

Kuala Lumpur and Malaysia is highly connected to the region and rest of the world through its extensive network of roads, highways and rail which include…

  • The Mass Rapid Transit/Light Transit
  • The MRL East Coast Rail Link (targeted completion by 2024)
  • The Kuala Lumpur-Singapore High Speed Rail (targeted completion by 2026)
  • A world class airport (KLIA); and
  • The world’s 12th busiest sea port (Port Klang)


Telecommunications Infrastructure

Malaysia is equipped with advanced telecommunications infrastructure including mobile, Wi-Fi, and high-speed broadband services where Malaysia has recorded an average connection speed of 8.9 megabits per second (Akamai Report 2017).

07 Availability of Talent

An Educated Workforce

With an average of 200,000 fresh graduates produced annually, it is estimated that 33% of these young talent would move to Kuala Lumpur upon graduation for better career opportunities.


Proficient in Multilanguage

In EF English Proficiency Index 2016, Malaysia ranked 2nd in most English proficient country in ASEAN. Moreover, as Malaysians hail from multicultural backgrounds and ethnicity, the talent are fluent not only in English and Malay (the national language), but other languages such as Mandarin, Tamil, and various dialects.


A Productive Workforce

In the Global Competitiveness Report 2016-2017 by World Economic Forum, Malaysia ranked 6th out of 138 countries in terms of its pay-to-productivity ratio.

08 Competitive Business Costs

Malaysia provides fantastic value for money

Lower Rental

The average monthly rental for office space in the Kuala Lumpur city centre was only US$14.7 per square metre (US$/sqm) in the first quarter of 2016, compared to US$69.8/sqm in Singapore, US$32.0/sqm in Melbourne, US$190.3/sqm in Hong Kong, and US$45.2/sqm in Shanghai according to Knight Frank Research 2016.


Comparative Tax Rate

In 2017, total corporate tax in Malaysia amounted to 24% compared to 30% in Australia, 30% in India, 23.4% in Japan, 30% in the Philippines, and 15% to 39% in the US.

09 Robust Legal Framework

Established Judicial System

Malaysia benefits from an established judicial system that provides robust legal protection for companies. Kuala Lumpur is also home to the Kuala Lumpur Regional Centre for Arbitration which provides settlement for trade, commerce, and investment disputes within the region.


Strong Investor Protection

In World Bank’s Doing Business Report 2017, Malaysia ranked 3rd in protecting minority investors.

10 Liveability

A Wonderful Country to Live In!

Malaysia is a country full of contrasts and exciting cultures.  For those who crave big cities, Kuala Lumpur is one of the best!  And f you’re longing for the sun and beaches, you will find plenty of fantastic paradise in the Malaysian islands; just a few hours drive away!

And if you love food, Malaysia is a food heaven, arguably among the world’s best!  Delicious food is everywhere, from food stalls lined up along the streets; serving fresh and delicious food in many varieties to upscale restaurants where you’ll be served a gourmet dinner without breaking the bank!


Availability of Housing and Amenities

A lush and tropical setting makes Kuala Lumpur an inspiring place to live, work, and play. The scenic surrounds are complemented by an abundance of choice for housing and world-class facilities such as expatriates residential areas, healthcare/medical centres, international schools and shopping destination.


Ease of Getting Around

Integrated public transport network such as Light Rail Transit (58km, Kelana Jaya-Sri Petaling- Putra Heights), Klang Valley Mass Rapid Transit Line 1 and Line 2 (Sg Buloh-Kajang/-Putrajaya,103 km), KTM Intercity (1,677 km, electrified and double-track rail) and ERL Line (57km,KL to KLIA at 160 km/h).


Affordable Living

Kuala Lumpur is one of the world’s least expensive cities to live in. In the Mercer’s 2017 Cost of Living Survey, Kuala Lumpur ranked 165th out of 209 countries*. 
*ranked from most expensive city to least expensive city

11 A Thriving Games Eco-System

Malaysia today has a thriving Games Eco-System that will continue to strengthen & grow to position itself as a regional games hub!


In positioning Malaysia as a regional game hub, LEVEL UP MY acts as a platform to attract top game startups, industry, academia and ecosystem players towards a sustainable and scalable game ecosystem.

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